Department/Team: Marketing & Commercial

Responsible to: Head of Marketing & Insights
Contract: Permanent
Location: Hybrid mix of home working (two days per week) and from The Old Vic (three days per week)
Hours: Full-Time (40 hours per week, Monday to Friday although additional hours will be necessary in order to fulfil the requirements of the post)
Salary: £42,900 to £44,900 (dependent on experience)

Benefits

• Hybrid working for eligible teams and a company culture that promotes good work/life balance
• Enhanced annual leave, starting at 25 days per year, increasing by one day per year up to 30 days (plus bank holidays). Opportunity to switch statutory bank holidays to mark a religious event or festival
• Complimentary tickets for you and a guest to Old Vic preview productions
• Discretionary invite to Press Night performances and parties
• Free therapy from our therapy partner SelfSpace
• Mental health support via our in house Mental Health Champions
• Enhanced employer pension contributions with The People’s Pension
• SMART Pension
• Festive day – one discretionary additional paid day off around the festive period for a collective pause
• Time to volunteer – one day per year to support a charity or project of your choosing
• Commitment to learning, education and development
• Enhanced sick pay
• Access to interest free travel schemes including Cycle 2 work and Season Ticket loans after your probation period
• Family friendly policies and enhanced maternity/paternity/adoption/shared parental pay
• All staff social events
• Staff discount in Penny and The Old Vic bars as well as discounts in local bars and restaurants
• Opportunities to get involved with staff clubs and working groups such as the Inclusion Working Group, Sustainability Working Group and the Employee Voice Council.
• Buddy schemes including New Starter and Parental buddies to support your induction and return to work after parental leave
• Death in Service Benefit

Role Summary
• Under the direction of the Chief Marketing Officer, and in support of the Head of Marketing & Insights, be responsible for marketing and sales at The Old Vic in order to increase audiences, achieve targets and promote The Old Vic brand to its fullest

• To lead the day-to-day delivery of the marketing campaigns and design teams

• To act, alongside the Marketing & Commercial team, as brand guardian to ensure the protection of The Old Vic brand at all times

• As a part of the wider strategic vision, to increase audiences by embracing new and innovative ways of working with the assistance of the Marketing & Commercial team.

Your Team
The Deputy Head of Marketing will report to the Head of Marketing & Insights and will work closely with the Marketing & Commercial team to lead the marketing and income generation functions of The Old Vic. They will line manage a Senior Marketing Manager and the in-house Design function.

Areas of responsibility
• To be a leader in ensuring the Marketing & Commercial team maintain productive and effective communications with all departments across the organisation
• To ensure the implementation of creative, targeted and energetic marketing campaigns in order to build audiences and achieve Box Office targets
• To lead on production marketing campaigns in collaboration with the Senior Marketing Manager and Marketing Manager
• To lead the Design team in the creation and implementation of all design output
• To work in collaboration with the Communications and Content team and the Marketing Manager (Commercial) to ensure the delivery of creative and holistic campaigns that support the promotion of productions, projects, commercial income streams and any other brand-related initiatives
• To lead, in collaboration with the Head of Marketing & Insights, all Season and show on-sales
• To monitor and track campaign activity and its impact on sales in order to hit sales targets
• To lead and maintain a close working relationship with any external marketing agencies and to provide leadership in media campaign planning to Senior Marketing Manager and Marketing Manager
• To oversee, with support from Head of Marketing & Insights, all show marketing campaign budgets
• To lead on the production of season and production artwork including, but not limited to, the set-up of photoshoots
• To liaise with the Production team regarding contractual terms relating to publicity materials
• To provide coordinated marketing leadership on production campaigns, facilitating collaboration within and between teams to foster creative excellence and achieve sales targets.

General Duties
• To provide the Box Office team with specific marketing information on each production giving sufficient knowledge to sell productions efficiently and informatively
• To provide marketing support and advice for all other areas of The Old Vic
• To regularly attend all of The Old Vic’s productions and events
• To represent The Old Vic at internal and external meetings, as required and feedback on any relevant topics
• To deputise for the Head of Marketing & Insights.

This is not an exhaustive list of duties and the theatre's management may, at any time, allocate other tasks which are of a similar nature or level.

Person Specification
Essential
The post holder must be able to demonstrate the following:

• Proven experience at a managerial level in marketing, sales and in working with a press/PR team
• Self-motivated
• Able to manage concurrent projects to tight deadlines, and able to work with competing demands.
• Knowledge of box office and ticketing systems with experience in reporting
• Excellent written and verbal communication skills and confidence in a creative environment
• Excellent planning and organisational skills
• Experience working in a cultural organisation and liaising with creative stakeholders
• A strong visual flair and a good attention to detail
• The ability to work collaboratively within small and large teams, managing multiple opinions
• Proven experience of setting and managing budgets

How to Apply

We understand that everyone is different and we want you to apply in whichever way you feel best shows your skills and experience. There are a range of ways that you can apply with us:

• 1. Sending a short video file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you (have a look at the person specification in the job description).
• 2. Sending a short audio file of yourself (no longer than two minutes in length), detailing your experience, why you are applying for the role and what about working at The Old Vic interests you.
• 3. Completing our application form.
• 4. Uploading your CV and covering letter, explaining why you are interested in the role and working at the Old Vic.

As a Disability Confident employer, The Old Vic has made a commitment that all applicants with disabilities who meet the essential criteria for this job will be invited to interview. However in the event that we have a high volume of applications all of whom meet the criteria and identify as disabled, meaning it is not practicable to interview everyone, we may apply a weighting to the shortlisting criteria, or add an additional shortlisting stage before any interviews take place. In all cases we will take care to ensure that any criteria or weightings do not disadvantage disabled applicants.

All appointments are made subject to satisfactory references and proof of eligibility to work in the UK. 

The Process

The recruitment process for this role will be two stages:

• 1st stage virtual conversation
• 2nd stage in person conversation
• You may be asked to complete a work based skills assessment or challenge.

The closing date for this role is 13 October 2025 at 10am. First Conversations are likely to take place Friday 24 October 2025.

Equal Opportunities

We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We are particularly keen to receive applications from people of the global majority, LGBTQ+, neurodiverse and disabled candidates.

We may take positive action, in cases where candidates are equally qualified, to increase the employment of under-represented groups at The Old Vic.

In the event that we ask you to attend the theatre for a conversation and you are struggling financially, we may be able to reimburse you for any reasonable travel costs.

We partner with a range of inclusive organisations, to find out more please read our FAQs. 

FAQs

Read our recruitment and selection and equal opportunities FAQs here.